Let me start with this... I don't like public relations. I don't care for marketing. And I loathe advertising. Let me follow-up with letting you know that I work in an agency where I do all three.
We've all been inundated with crap slogans, commercials, news stories and telemarketers' phone calls. That's what I hate.
But when I come across a campaign so beautifully executed that it becomes a poem in tangible form, I really can't contain myself.
I've been in this business for about two years (unless you count college internships that bring up those years to just under four). Unfortunately, I've lived in an ad-saturated society for 24 years. An expert by experience - it's obvious what's bad, cheap, false and AMAZING.
That's where I begin.
